All Thrive wet foods are “complete”. While most dry pet food is complete, the vast majority of wet foods are not, so will instead be labelled as ‘complementary’. All Thrive wet foods are complete, so you can be sure that you are giving your pet a nutritionally balanced diet.

We use human-quality ingredients – not the dodgy bits! For example, our Chicken and Shrimp treats are just that: whole peeled shrimp and chicken breast. These are the same ingredients that go into salads, soups and sandwiches that you’ve probably eaten yourself. The tuna in our Tuna treats is caught by pole and line, and only responsibly fished tuna is used in our Thrive Complete wet food. Every recipe is developed with our panel of specialist nutritional experts.

Taurine is an essential amino acid and a key dietary requirement for feline health – a lack of it can lead to blindness, tooth decay and heart conditions. Since cats cannot produce taurine, it has to be present in the foods they eat.  Although most meat, shellfish and coldwater fish contains significant amounts of taurine, we top it up after processing to ensure your cat has the correct daily intake.